Estee Woods is the Senior Marketing Director at Wisetail. Her superpower is being able to develop the big picture, go-to-market strategy at 300,000 feet and executing tactically at 10 feet — all while building high-performing teams in the process.
Over the course of her 20+ year career she has worked for enterprise companies like Walt Disney and Royal Caribbean, and start-ups like Scale Computing and Right On Interactive. More recently, Estee was on the ground floor marketing team of Cradlepoint, taking that GTM team from $30M to a $1.1B acquisition by Ericsson. She created its 5G content strategy and was on the Verizon 5G initial commercial launch team. She also worked with FirstNet by AT&T on the go-to-market for the world’s first category 18 dual-SIM, dual-modem network solution for public safety.
Estee got her undergraduate degree at the University of Southern Indiana and has a master’s certificate in marketing strategy and international marketing from SC Johnson College of Business at Cornell University. She is also a current student at Harvard Business School.
When she’s not humanizing technology and telling passionate customer stories, Estee is playing board games and hanging out with her husband, son, and fur babies — or torturing everyone with her karaoke rendition of, “I Will Survive.”