Here at Wisetail we’re proud to partner with innovative, forward-thinking companies. We keep up with their notable accomplishments and want to share their efforts to adapt and improve their businesses with the wider world. Partially it’s to love and brag on our clients a little more than usual, but we also feel there’s value in following what’s happening on the ground within our client community as we all work to get ahead.

Calii Love

Calii Love teamed up with ELXR Juicelab to donate several products, such as immune-boosting Defender Shots to food banks, first responders, local hospitals, and other local food donation services and programs. Read More

MM.LaFleur

MM.LaFleur CEO and founder, Sarah LaFleur, spoke with The Hustle newsletter about athleisure and how sales of pants called the Colbys jumped 8x when they were renamed the Colby Jogger. Read More

Tempur Sealy

Tempur Sealy Canada has signed a new national marketing deal with Hockey Canada. Tempur Sealy is a leader in the sleep industry, and will help optimize the performance of athletes with Canada’s National Women’s Team and National Para Hockey Team. Read More

HuHot

A HuHot location in Missouri changed its buffet operations so that staff retrieves the food customers want rather than having the customers nab the delicious morsels themselves. Read More

Bluestone Lane

Bluestone Lane remains a prime location for power meetings but instead of being a destination, the coffee shop now serves as a starting point for the new-age walking meeting, reports the New York Post. Read More

Just Food For Dogs

Just Food For Dogs was reviewed by Jackie Brown, writing for Insider.com, and her 10-year-old miniature poodle, Jäger. Bottom line: Jackie says “no other fresh pet food company comes close in terms of variety”. Read More

Brio, Bravo!

Brio, Bravo! Was purchased out of bankruptcy by Earl Enterprises, parent company of Buca di Beppo and Bertucci’s, reports MeatPoultry.com. The chairman of Earl Enterprises said the group looks forward to investing in the restaurants and the employees “who are the backbone of these two restaurants.” Read More

Allbirds

Allbirds is setting foot in the world of sustainable underwear, with a limited-edition collection of wool-based underwear for men and women. Read More

Blue Apron

Blue Apron was recognized by cnet.com as one of the best meal kit services out there. The publication noted its partnership with Weight Watchers and for “one of the most user-friendly interfaces of all the meal kit services and optional wine pairings, too.” Read More

True Food Kitchen

True Food Kitchen in the San Gabriel Valley (California) was feted by the San Gabriel Valley Tribune for its dog-friendly patio. The writer, Merrill Shindler, noted that vegetables are delicious but not nearly as good as dogs when it comes to snuggling. Read More

The Museum of the Bible

The Museum of the Bible is expected to be one of the first museums in Washington, D.C. to reopen under the district’s Phase Two guidelines. Ahead of reopening, the Museum of the Bible published a list of ten “COVID Commandments,” including ‘Thou shalt wear a face mask,’ reports DCist.com. Read More

Maple Street Biscuit Company

Maple Street Biscuit Company locations owned by Jason and Edwina Hurst were recognized by Gainesville.com as one of several examples of successful Black-owned restaurants. Jason said their mission is to help people, serve others, and is “so much more than just about the food.” Read More

Nando’s

Nando’s in Australia will donate $500,000 (the cost of a million meals) to Foodbank in a winter initiative, reports Mumbrella.com.au. Read More

Nulo Pet Food

Nulo Pet Food landed on the Austin Business Journal’s list of Best Places to Work for 2020. Read More

Kitchen United

Kitchen United launched a limited-run podcast, Restaurant People: Where we (to-)go from here.” The show’s host is Atul Sood, Chief Business Officer at Kitchen United and former director of global business development for McDonald’s. Read More

Outdoor Voices

Outdoor Voices partnered with cycling-specific clothing manufacturer Rapha. The collaboration apparently began on a ride in Mallorca, Spain two years ago, reports Bicycling.com. Read More

Levain Bakery

Levain Bakery is set to open a Brooklyn location, as the famed cookie icon continues its slow-but-steady growth. The bakery has plans to go national later this year, with a location in either Boston, Chicago, or Washington D.C. Read More

Equinox

Three Equinox gymgoers spoke with The Cut about what it’s like to head back to the gym amidst a global pandemic. They noted employees wearing masks, temperature checks, reservations for workout times, amongst other precautions. Read More

American Eagle Outfitters

American Eagle Outfitters opened a fourth concept to its portfolio: Unsubscribed. The new concept is the opposite of fast fashion, featuring two collections each year with an emphasis on quality over quantity, WWD reports. Read More

Nobu

Nobu is opening a new location in Sydney, says GQ Australia. No word about whether they’ve considered a location in landlocked Montana. Read More

Moon Juice

Moon Juice founder Amanda Chantal Bacon shared her recipe for a healthy and cream-less ice cream. It’s behind the Wall Street Journal’s paywall, but perhaps a “delicious concoction” that’s “more or less, as healthy as a morning smoothie” is worth the price. Read More

Hattie B’s

Hattie B’s is participating in the annual Music City Hot Chicken Festival in Nashville. Due to the ongoing pandemic, people are encouraged to order take-out instead of gathering in a park like usual, reports News 4 Nashville. Read More