Sell and Scale Like Outdoor Voices

Jason Bacaj | 3 min read

More than two-thirds of learning leaders aren’t confident in their L&D plan, Training Industry reports. But almost as many respondents said that spending has increased. So how do learning leaders effectively spend that bigger budget?

After about three months, data on how learning and development professionals are being affected by the pandemic is starting to come out.

Training Industry emailed out preliminary findings from an ongoing survey on the topic. They’re finding that, while we’re in a moment of uncertainty, L&D pros also have a window of opportunity.

More than two-thirds of learning leaders aren’t confident in their L&D plan, Training Industry reports. But almost as many respondents said that spending has increased.

It makes sense. Employees have to learn new cleaning and sanitary practices. And clarity around roles and expectations is even more important than usual. You know, because roles seem to be in constant flux these days.

So, one question that arises from the data is, how do learning leaders effectively spend that bigger budget?

A picture of a Wisetail LMS on an iPad showcasing the Wisetail LMS gamification features.

Hear it from Outdoor Voices directly.

Check out our case study on Outdoor Voices and hear from them about how Wisetail helped them scale and succeed by engaging employees, exceeding KPIs, and growing their community.

More on Outdoor Voices

A learning management system is the best way to magnify the impact of your spend. We’re an LMS company, so of course we think that. But don’t just take our word for it: check out our interactive case study with Outdoor Voices.

Outdoor Voices used its LMS, named The Rec Center, to assist with key objectives. By creating a centrally controlled information center, OV gave its people a one-stop-shop for all their training and communication resources. That move helped them efficiently scale, in part by streamlining the process of opening new locations.

“Before the Rec Center we had this unorganized rabbit hole in Google Drive. There was really no way to tell how our users were engaging with the training materials or if they were even effective,” says Kailey Gursoy, Training and Communication Manager.

Plus, OV found clever ways to gamify and incentivize training. The approach has resulted in month-over-month increases in employee engagement. Not only that, but sales initiatives run through the LMS boosted their KPIs.

“We would not be able to continue to scale efficiently without a tool like the Rec Center” says Josh Dixon, Head of Retail.

Wisetail LMS content creator, Jason Bacaj.

By Jason Bacaj

Jason is a content creator with Wisetail. Through research and interviews, he works to help L&D pros grow the breadth of their knowledge. He’s a recovering journalist fascinated with learning.

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