Snap, doodle, and send. Snapchat allows users to snap photos or shoot videos that then disappear after they’re sent to and viewed by other users of the app. Snapchat has garnered huge attention over the last few years as the newest (and biggest) social media app to make waves.
So Why Is This Important To The L&D World?
At first glance, Snapchat might not seem like the solution to your training. In fact, the brevity of the medium is the exact opposite of the traditionally long — and tedious — training that employees are used to. So using a 10-second shot to get your point across might seem darn near impossible. But you’d be surprised to know that Snapchat is actually at the forefront of some leading industry trends. By 2025, millennials are set to constitute 75% of the workforce and the data tells us that the vast majority of them use Snapchat. If executed the right way, this app can serve the following learning needs of this demographic.
How You Can Use Snapchat
Seeing as how we’ll be delivering e-learning to digital natives like the Millennial Generation for years to come, exploring the frontier of what Microlearning platforms like Snapchat can do probably isn’t a bad idea. But to get you started, here are some ideas on how you can incorporate Snapchat into your eLearning.
Snapchat has shown the popularity and impact of the micro-content and although the technology is young, it shows promise in the world of eLearning. Companies that can harness the technology first stand to profit big from it. So get out there and start snapping!