The speed at which the workforce has evolved is unprecedented — and that’s a good thing.
Entrepreneur.com, March 24, 2021, by Priya Merchant
Buying behaviors developed during the time of COVID-19, including wide-scale digital usage, have emerged rapidly and will thrive long past the post-pandemic horizon.
To stay competitive organizations must respond to these behavioral changes and take immediate action. These trends are especially relevant as we move forward in 2021.
1. Accelerated Digital Transformation
Businesses, of course, already viewed digital transformation as critical well before the pandemic. But for the first time, we’ve witnessed a vast majority of interactions involving customers and employees taking place virtually. As consumers change how they move more of their activities online, businesses have increasingly accelerated their digital transformation plans.
According to a study by the U.K. cloud communications platform Twilio, the pandemic has sped up digital transformation by 5.3 years. As leaders try to complete, maintain and build on this accelerated evolution, it is estimated that worldwide digital transformation spending will nearly double between 2020 and 2023.